This time around, I gotta admit, I really haven't done much research on the candidates. But my friends at Cato, say that's rational.
The size of modern government is often so great that it is impossible for voters--even the most knowledgeable among them--to be adequately informed about its operations
There's a 28 page document supporting the above...but I don't think it's a rational use of my time to read it.
What are some of the issues that are important to me, that I don't think any of the big three have spoken about.
Protection of intellectual property, domestically & internationally.
Ending the "War on Drugs".
Giving more power/responsibility/freedom to the states.
It would be a lot simpler if there was one issue what was paramount to me, and I could base all of my voting on the candidate that aligned best on that one issue.